SAY Lead

SAY LEAD is an inclusive entrepreneurship programme for persons with disabilities that builds business, branding, and digital commerce skills while strengthening confidence, accessibility, and market access through structured training, mentoring, and real-world market exposure.

 

5 Step Guide to

SAY Lead

Overview


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5 Steps

Who? Someone who...

Resource Checklist

Time

Run an 8–10 week programme with weekly workshops and mentoring sessions.


Recruit PWD Entrepreneurs

 

Start by identifying persons with disabilities who are interested in developing or strengthening small businesses. Work with disability organisations, community networks, and local NGOs to reach potential participants.

Aim for a cohort of 12–15 entrepreneurs to ensure personalised support and meaningful peer interaction.

During recruitment, ensure communication and programme materials are accessible. Consider different accessibility needs such as mobility, communication, or digital access.

Ask applicants about their business ideas or existing ventures. This helps facilitators tailor training and mentoring to participant needs.

Begin the programme with an orientation session that introduces the learning journey, programme expectations, and the supportive peer environment participants will experience.


Deliver Business Training

 

Provide structured training sessions that build practical entrepreneurship skills. Workshops should cover key topics such as business planning, financial management, branding, and customer engagement.

Use simple, interactive teaching methods that prioritise practical learning. Activities may include case discussions, role-playing, and collaborative exercises.

Ensure that training materials are accessible and easy to understand. Encourage participants to apply lessons directly to their own businesses during each session.

Facilitators should support participants in identifying their strengths, refining their business ideas, and setting realistic goals.

The aim is to equip entrepreneurs with clear, practical knowledge they can immediately apply to improve their businesses.


Build Digital Commerce Skills

 

Introduce participants to digital commerce tools that can help them reach new customers and grow their businesses.

Training should include topics such as social media marketing, basic digital branding, product photography, and online customer engagement.

Participants learn how to set up and manage business social media accounts and develop simple content strategies to promote their products or services.

Hands-on practice is essential. Encourage participants to create real marketing posts, develop brand messaging, and experiment with online promotion.

By the end of the programme, participants should have a functional digital presence that supports their business growth and visibility.


Create Business Action Plans

 

Guide participants through the process of developing practical business improvement action plans.

Each participant identifies specific actions they will take to strengthen their business. These may include improving product design, adjusting pricing strategies, launching new marketing campaigns, or expanding customer outreach.

Facilitators and mentors help participants refine their plans and ensure they are achievable.

Encourage peer feedback and group discussions so participants can learn from each other’s experiences.

These action plans become the foundation for business growth after the programme ends, providing clear steps participants can follow to improve income and sustainability.


Track Impact and Support Growth

 

After the programme concludes, track participant progress and business outcomes over the following months.

Collect data on indicators such as module completion, social media adoption, and changes in business income.

Check in with participants to offer guidance and encouragement as they implement their business action plans.

Sharing success stories helps demonstrate the value of inclusive entrepreneurship programmes and inspires other communities to replicate the model.

As more programmes run, communities can build a growing network of entrepreneurs with disabilities who support one another, share opportunities, and contribute to a more inclusive local economy.


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